E-commerce Website Design and Content

Table Of Content

• Get ahead with the latest in eCommerce and Shopify Plus.
• More from Business transformation
• Create a revenue-driving ecommerce web design with WebFX
• Shopify Experts & Shopify Plus Agency
• Shopify vs. WordPress: Where Should You Set Up Shop?
• RetrouvaíNEW LAUNCH: Shopify Design and Conversion Rate Optimization

Because of the razor-thin profit margins, e-commerce companies can’t afford to make poor design choices. Learn what design best practices other retailers use to succeed with this list of e-commerce website design examples. Feedback tools like on-site surveys, feedback widgets, or user interviews give you voice of the customer (VoC) feedback so you can learn from real users what they like and dislike about your site. Qualitative insights from surveys and interviews will help you better understand users’ actions and buying behavior to learn what works—and what doesn't—and optimize the customer journey for them. For example, sluggish pages, glitching design elements, and slow-loading product videos lead to slow page load time and overall website speed, which can really subtract from your UX. Use Hotjar’s Session Recordings and Heatmaps to see exactly how users navigate your site and understand which page elements they engage with most.

Get ahead with the latest in eCommerce and Shopify Plus.

It provides tour videos of its offline stores and has a virtual 360-degree showroom to deliver a digital in-store experience. Make your product pages as informative and appealing as possible to convert site visitors into customers. Using descriptive language and targeted keywords can also improve your eCommerce site’s search engine optimization (SEO). Show your projects’ or products’ behind-the-scenes processes to increase transparency, enhance branding, and build trust. Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small Business where she served as an editor and strategist covering small business marketing content.

10 Best eCommerce Website Builders To Try Out in 2024 - Influencer Marketing Hub

10 Best eCommerce Website Builders To Try Out in 2024.

Posted: Wed, 17 Jan 2024 08:00:00 GMT [source]

More from Business transformation

Notice that on the Shop page the glasses are shown alone, without anything in the background. It’s a great ecommerce website example where the design helps create a unique feeling for the products. Think about what your customer needs to make a purchase in your store and design it accordingly. By using these sources, businesses can obtain both real-time insights into target customers’ sentiment and broader macro-level perspectives on their industry at large.

Create a revenue-driving ecommerce web design with WebFX

A clear site structure is integral to the success of your ecommerce business. If users can’t immediately find what they’re looking for, they'll most likely abandon your site. To avoid this outcome, implement clean and streamlined navigation so visitors can easily view site pages, their shopping carts, customer support offerings, and more.

Define your brand

Navigation is about how easy it is for people to move around the store, find what they’re looking for, and finally take action. Users won’t convert unless they can quickly and easily find the information they need to make a decision. Beardbrand takes a sophisticated, mature, and Old World approach to presenting its grooming products throughout its website design. Using a quiz, video of the founder, and blog posts that are worth reading, the site encourages you to stick around, engage with the brand, and buy. Make your ecommerce replatforming project a success with our step-by-step guide filled with best practices from enterprise migration experts.

Digital Marketing

Spend time defining what sets you apart and reflect that in your design. This ecommerce store has a clean, modern, and sophisticated design. The teas are presented in a way that makes it easier for visitors to scroll through and select their desired product. The page focuses on visual representation rather than being covered in too much text. When you click on any product, you’re taken to a different page with a detailed description of the tea. This includes product information like aroma, caffeine level, brewing time, brewing temperature, and much more information that can be valuable for the buyer.

Our agency will work with your business to determine a cost-effective solution that meets your needs and budget. Additionally, make sure all website elements like CTA buttons, forms, and navigation menus are touchscreen-friendly by adjusting the sizing, spacing, and shapes. A complex checkout procedure is one of the primary reasons for cart abandonment. Therefore, simplifying the process is vital to boosting sales and the overall UX. Pitch Tents is a London-based company providing a luxurious camping experience, known as glamping, across the UK. Enhance website browsing time by using copy that’s customized to the brand’s value proposition.

While many brands shy away from using loud colors like bright red, Beats by Dre shows how it can be done well on an ecommerce site. The white text on the red background really makes the calls to actions stand out. The site navigation is easy, with product categories available to shop directly from the home page, including Multivitamin, Gut Health, Protein, and PRegnancy. Most of the websites on this list use a combination of color and photography to set their brand apart. Dick Moby adds a bit of fun with partners to really customize the feel of their site. The one thing that’s immediately clear about the brand is its eco-friendly stance.

RetrouvaíNEW LAUNCH: Shopify Design and Conversion Rate Optimization

Kings Coast Coffee Company doesn’t just sell coffee (although that is the primary product), so the product categories are broken out to make it easy to get anywhere with just a few clicks. Are you ready to design an ecommerce website that’ll help you grow your business? You can include only the most essential information that will most interest your users, so your website doesn’t become too cluttered, and users can navigate to the relevant pages they need. Your homepage should be simple yet effective, so you don’t overwhelm your users while also giving off a positive first impression of your brand. Before we can answer the question, “what is ecommerce web design” we’ll go over what exactly an ecommerce website is. But those same consumers are also wary of the potential costs of personalization.

If you want your ecommerce website design to connect with your audience, you need to think like your audience. The best ecommerce website designs are those that skillfully incorporate high-quality images and intuitive features to enhance the online shopping experience. Here are a few ecommerce web design examples to inspire your own design endeavors. When shopping online, people want to make purchases from established brands, and one of the best ways to do this as a newcomer is to build trust with branding. Your branding is the foundation of your ecommerce business because it demonstrates who you are as a company, what you’re about, and how you’re different from your competition. A well-thought-out brand will build stronger connections with your prospects, in turn, increasing conversions and sales.

Mobile optimization not only improves user experience but also positively affects search engine rankings, driving more traffic to your store. When venturing into the digital marketplace, selecting the right web design software for your e-commerce needs is crucial. You want a tool that seamlessly integrates advanced e-commerce features, facilitating an efficient and effective online store.

Simply choose a template, start a free trial, and get building — use powerful CMS tools to add your text, logo, and photos. Then choose from hundreds of fonts, colors, and stock images to design your site. One of the most commonly used ecommerce website builders is Shopify.

There’s a lot of white space around the photos, making the products on this ecommerce website really pop. It includes beautiful photos of its wooden accessories on desks and tables, and the composition of the photos is excellent. When you’re selling online, you want to make sure your website represents who you are and what you do. After all, it’s your chance to make an impression on your customers. However, many e-commerce sites don’t support auto-complete spelling suggestions or fail to provide relevant product results for mistyped queries. That’s an oversight because the on-site search auto-complete feature can help retailers improve conversion rates by a sizable notch.

If you want people to buy your products, you need to show them what they’re buying via high-quality product images. The point is, color is one of the most powerful tools in your design toolbox—and if you know how to use it, it can have a huge impact on your ecommerce design. So, for example, if you want people to make a purchase, make the purchase button stand out with a bright color like red. Choosing the colors for your ecommerce site is about more than just saying “Well, red is my favorite color, so…let’s make all the things red! ” Color is an extremely powerful tool—and if you understand the psychology behind color, you can use it to your advantage (and drive some serious sales in the process). You don’t need a ton of bells and whistles on your ecommerce website—all they do is act as distraction.